Things Font for Branding Projects
I was staring at a blank brand board one morning, the kind that makes your brain go numb with creative block. The client was launching a new boutique skincare brand, and they needed something elegant yet approachable. I had a few fonts in mind, but none of them quite felt right until I stumbled upon Things. It’s a trendy handwritten font with a contemporary atmosphere and impeccable form, inspired by a timeless classic calligraphy. The moment I saw it, I knew this was the typeface that could bring their vision to life.
A First Impression on Mockups
I started by testing Things on a logo draft. The first thing I noticed was how it balanced between being modern and traditional. It didn’t feel too ornate like some script fonts can be, nor did it lack personality. The strokes were clean and deliberate, giving off an air of sophistication without being stuffy. I placed it over a minimalist background and immediately felt that it would work well on packaging mockups, product labels, and even social media graphics.
The font has a softness to it that makes it perfect for a brand targeting a more natural or artisanal audience. It felt like the kind of font you’d see on a handcrafted soap label or a luxury skincare bottle. The curves and flourishes gave it character, while the legibility was still strong enough for short-form text like taglines or brand names.
Exploring Use Cases in Real Design
As I continued working on the project, I found that Things worked best as a display font and headline font. It wasn’t ideal for long paragraphs of body text due to its stylized nature, but that was fine—most branding projects don’t need a script font for the entire website copy anyway.
I used it for the main logo, which was centered above a simple tagline. Then, I applied it to the packaging mockups. The font looked great on a shop sign, business card, and even on a label sticker. I paired it with a clean sans serif font for the supporting text, which created a nice contrast and helped maintain visual hierarchy.
One of the most interesting moments came when I tested Things on an Instagram post. The font added a touch of elegance to the caption, making the post feel more curated and intentional. It also worked well on a flyer for an upcoming event, where it served as an accent font alongside a more formal typeface.
Design Considerations and Practical Advice
When working with Things, I made sure to check out the included styles, alternates, ligatures, weights, and multilingual support. It’s important to know what options are available before committing to using it in a full brand system. For this project, the standard weight was sufficient, and the alternates provided subtle variations that added depth to the design.
I also considered the file formats and commercial font licensing. Since the brand would be using the font across various platforms—from digital templates to printed materials—it was crucial to ensure that the license allowed for all intended uses. This is something I always advise clients to double-check before finalizing any font choices.
Font pairing was another key factor. Things complemented both serif and sans serif fonts nicely. When paired with a modern sans serif, it brought a sense of balance and professionalism to the overall design. It also worked well with other script fonts for a layered look, though I kept it minimal to avoid overwhelming the viewer.
Testing Before Committing
Before using Things in the full brand system, I tested it extensively. I placed it on different backgrounds, sizes, and colors to see how it performed under various conditions. I also checked its readability at different scales, especially since the brand would be using it on everything from a small label to a large poster.
It was clear early on that Things would help elevate the brand’s perception. Its elegant and class appeal aligned perfectly with the client’s goal of creating a premium, trustworthy image. It wasn’t just about looking good—it was about feeling good, too.
If you’re considering using Things for your next project, take the time to test it thoroughly. See how it works with your color palette, layout, and other design elements. It might not be the right fit for every project, but when it is, it can make a big difference in how your brand is perceived.
In the end, Things became a core part of the brand identity. It added that extra layer of refinement that made the design feel cohesive and intentional. Whether you're working on a small handmade shop, a local restaurant, or a creative studio, this font has the versatility and charm to stand out in the right way.
